For Brands
Launch · Scale · Maintain

Get Your Products
Retail-Ready. Faster.

You built the product. You secured the retail opportunity.

Now comes the hard part — getting correctly onboarded, approved, and live. Mirchi handles every step between buyer approval and products on shelf.

Emerging CPG BrandsMulti-Channel BrandsManufacturersDTC Brands Going RetailPrivate Label Brands
The Challenge

Getting in is exciting.
Getting live is hard.

Brands often lose weeks — sometimes months — navigating retailer requirements, fixing data errors, and managing portal submissions. Your team should be focused on growing the brand, not managing spreadsheets.

Retailer Portals Reject Your Data

Wrong attributes, missing GTINs, image spec violations — retailers don't explain what's wrong, they just reject. Every rejection costs you days.

Every Retailer Has Different Rules

Walmart wants one format. Whole Foods wants another. Target wants something else. Managing retailer-specific templates manually doesn't scale.

Delays Cost Real Revenue

Every week your product isn't live is a week of sales your competitors are capturing. Onboarding delays compound fast across a growing SKU count.

No One on Your Team Owns This

You're running a brand, not a data ops team. This work requires specialized knowledge your team doesn't have time to build.

How Mirchi Helps Brands

Every step handled.
Every retailer covered.

Product Data Intake

We Start With What You Have.

No matter where your product data lives — spreadsheets, PIM, ERP, DAM, or existing catalogs — Mirchi collects, organizes, and prepares it for retail submission.

  • Supplier spreadsheets and flat files
  • PIM and ERP system exports
  • DAM platform content
  • Existing product catalogs
  • Supplier-provided data in any format
Retail Attribute Mapping & AI Optimization

Retailer-Ready. Every Channel.

We transform your product data into exactly what each retailer requires — mapped attributes, optimized content, and AI-enhanced titles, descriptions, and keywords that drive discovery.

  • Attribute mapping to retailer-specific schemas
  • Category requirements and retail templates
  • AI-optimized titles, bullets, and descriptions
  • Keyword and AI shopping assistant optimization
  • Missing attribute identification and resolution
Submission, Launch & Ongoing Operations

From Approval to Live — And Beyond.

We submit to retailer portals, manage error flags, and handle resubmissions until your SKUs are live. Then we stay on — managing updates, corrections, and new SKU additions indefinitely.

  • Retailer portal submission and error management
  • Marketplace and distributor system uploads
  • New SKU additions and seasonal updates
  • Product change and image update management
  • Ongoing compliance monitoring
The Workflow

From approval
to products live.

Four steps from raw product data to live retailer listings — handled entirely by Mirchi.

01

Intake

We collect your product data from any source — spreadsheets, PIM, ERP, DAM, or supplier files.

02

Map & Optimize

Attributes mapped to retailer schemas. Content optimized for search, conversion, and AI discovery.

03

Submit & Launch

We handle portal submissions, manage errors, and resubmit until every SKU is live.

04

Maintain

Ongoing catalog ops — new SKUs, updates, corrections, and compliance monitoring indefinitely.

Use Cases

Real brands.
Real results.

Emerging CPG Brand
Challenge

A food brand won placement at Whole Foods but had no internal team to handle item setup, image specs, or portal submission.

Outcome

Mirchi took over the entire onboarding — products live in 3 weeks, zero portal rejections.

Multi-Channel Brand
Challenge

A health & beauty brand was managing Walmart, Target, and Amazon separately, with inconsistent data causing ongoing suppression issues.

Outcome

Mirchi consolidated catalog ops across all three channels — suppression rate dropped to near zero.

Manufacturer Scaling Up
Challenge

A manufacturer adding 200+ SKUs across 5 new retailers had no bandwidth to handle the onboarding work alongside regular business operations.

Outcome

Mirchi ran the full onboarding program — all SKUs live across all retailers within 6 weeks.

Perfect For

Built for brands
that are growing.

From your first retailer to your fiftieth — Mirchi scales with your catalog so your team never has to become retail data experts.

Emerging CPG brands
Growing multi-channel brands
Brands expanding into new retailers
Manufacturers without internal catalog teams
Brands managing hundreds or thousands of SKUs
Brands that need products live — fast
Teams tired of managing retailer portals
Brands that want to focus on growth, not ops
Ready to Launch?

From product approval
to products live. Faster.

Start with a free retail readiness assessment — we'll show you exactly where your catalog stands and what it takes to go live.