For Platform Partners
Forward Deployment Model

Extend Your Platform.
Not Your Headcount.

Give every customer an expert catalog operations team — without hiring, training, or building a services organization from scratch.

PIM PlatformsPXM PlatformsDAM PlatformsSyndication PlatformsCommerce PlatformsRetail AgenciesMarketplace Platforms
The Challenge

Your platform is ready.
Your customers aren't.

Platform companies consistently face the same execution gap — powerful software, but customers who can't operationalize it without help.

Customers Need Implementation Help

Your platform is powerful. But customers still struggle to configure workflows, map attributes, and meet retailer-specific requirements on their own.

Limited Services Bandwidth

Building an internal services organization is expensive, slow, and distracts from your core product. But leaving customers unsupported costs you retention.

Retailer Requirements Are Complex

80+ retailers. Each with different schemas, image specs, compliance rules, and portal processes. Your customers can't keep up — and neither can a generic SI.

Customer Success Gaps

When customers can't get products live, they blame the platform. Churn follows. You need an execution partner who makes your platform look great.

How Mirchi Extends Your Platform

Three ways we plug in.

Implementation Support

Get Customers Live. Faster.

Mirchi handles the operational heavy lifting your customers can't do alone — workflow configuration, attribute mapping, retailer portal submission, and error resolution. Your team stays focused on product.

  • Configure platform workflows to retailer requirements
  • Map and normalize supplier attributes at scale
  • Manage retailer portal submissions and error flags
  • Handle resubmissions until every SKU is live
Forward Deployment Model

Embedded Expertise. Not Just Another Vendor.

Mirchi specialists embed directly into your customer engagements. They know your platform, your customers' workflows, and the retailer requirements — so implementation feels seamless, not bolted on.

  • Specialists trained on your platform natively
  • White-label or co-branded delivery options
  • Dedicated resources per customer or shared pool
  • Ongoing presence — not a one-time handoff
Managed Operations

The Work Doesn't Stop at Go-Live.

Retailer requirements change. Products update. Catalogs drift. Mirchi provides the ongoing execution layer that keeps your customers' data accurate, compliant, and live — indefinitely.

  • Continuous catalog monitoring and maintenance
  • Retailer compliance updates as requirements change
  • SKU-level data administration and hygiene
  • Suppression detection before it costs revenue
The Workflow

How we plug into
your ecosystem.

Mirchi integrates with your platform and your customers in four steps — from first connection to ongoing operations.

01

Connect

Mirchi integrates with your platform's APIs, data exports, and workflows — no disruption to your existing architecture.

02

Onboard

We run implementation for your customers — mapping, configuration, and retailer-specific setup handled end to end.

03

Execute

Products submitted to retailer portals. Error flags managed. Resubmissions handled. SKUs go live.

04

Maintain

Ongoing catalog ops, compliance monitoring, and updates — so your customers stay live without your team involved.

Use Cases

Real scenarios.
Real outcomes.

PIM Platform
Challenge

Customers struggled to map their data to retailer schemas, causing slow implementations and early churn.

Outcome

Mirchi embedded as the implementation partner — reducing time-to-value from 6 months to 6 weeks.

Syndication Platform
Challenge

A growing customer base needed retailer-specific content formatting that the platform couldn't automate fully.

Outcome

Mirchi managed ongoing content ops for 40+ customers, reducing support tickets by 60%.

Retail Agency
Challenge

Agency needed catalog operations support for clients launching on Walmart and Target without adding headcount.

Outcome

Mirchi deployed under the agency's brand — handling item setup, compliance, and portal management invisibly.

Partner Benefits

What you get
when we partner.

Mirchi becomes the execution layer your customers need — and the services capability that makes your platform stickier, more successful, and harder to leave.

Increase customer success rates
Accelerate implementation timelines
Create new services revenue opportunities
Reduce customer churn from data failures
Expand your platform's value proposition
Scale without adding internal headcount
White-label delivery under your brand
Specialists who know your platform natively
Ready to Partner?

Build a Partnership
With Mirchi.

Let's talk about how Mirchi can extend your platform, support your customers, and create new value for your business.