Mirchi transforms fragmented, inconsistent product information into structured, retailer-ready data — so your products launch faster, pass compliance checks, and stay accurate across every channel.
Incomplete, inconsistent product data causes delayed launches, rejected listings, poor discoverability, and manual firefighting. The cost compounds with every new channel and every new SKU.
Supplier files, ERP exports, spreadsheets, DAM systems, legacy PIMs — product information is scattered across systems with no single source of truth. Every team works from a different version.
The same product with different titles, attributes, and descriptions across channels creates compliance failures and portal rejections. Every rejection delays launch and costs your team time to fix.
A missing GTIN, incomplete nutrition panel, or absent image stops a product from going live. Finding and fixing gaps manually across hundreds of SKUs takes weeks — weeks of lost sales.
Products change — ingredients, packaging, certifications, case packs. Without active maintenance, product data drifts from reality, creating downstream compliance problems and poor shopper experience.
We audit your existing product data, identify gaps and inconsistencies, and standardize every record into a clean, structured format that meets retailer requirements from day one.
We build the right product taxonomy, enrich incomplete records with AI-assisted automation, and optimize content for retail search and discovery — so your products get found and convert.
We continuously validate product data quality, monitor for drift, and apply corrections — keeping your catalog accurate long after the initial cleanup, as products and requirements change.
Software stores data. Mirchi makes it usable.
Unlike traditional consulting firms or standalone PIM implementations, Mirchi combines AI-assisted automation with experienced catalog specialists to continuously improve, validate, and maintain your product data — keeping it accurate long after the initial cleanup.
Mirchi integrates with your existing PIM, ERP, DAM, and syndication platforms. No platform replacement required.
Six steps from fragmented product information to a clean, retailer-ready catalog — with ongoing maintenance built in from the start.
Assess your current product data across all sources. Identify gaps, inconsistencies, and missing attributes before anything else.
Bring product information together from all sources — spreadsheets, ERP, PIM, DAM, supplier files — into one structured intake.
Remove duplicates, fix formatting errors, standardize attributes, and resolve inconsistencies across every product record.
Fill missing attributes, optimize titles and descriptions, align to taxonomy, and prepare content for each channel's requirements.
Automated quality checks plus human review ensure every record is complete, accurate, and compliant before distribution.
Ongoing monitoring, change management, and data quality enforcement keep your catalog accurate as products and requirements evolve.
A CPG brand winning placement across multiple major retailers had product data spread across three systems with inconsistent attributes, missing images, and no retailer-ready formatting — and each retailer had different requirements.
Mirchi audited, cleansed, and mapped the full catalog to each retailer's specific requirements — all SKUs live across every channel within 6 weeks, with a reusable data foundation ready for expansion across 80+ retail channels and marketplaces.
A distributor receiving product data from 150+ suppliers had inconsistent quality — missing attributes, varying formats, and no standard taxonomy across the catalog.
Mirchi implemented a supplier data intake and cleansing workflow — catalog accuracy improved from 67% to 96% within 90 days.
A multi-channel brand migrating to a new PIM system needed to cleanse, restructure, and enrich 2,000+ product records before migration to avoid carrying bad data forward.
Mirchi ran the full data migration prep — clean records imported on day one, no legacy data issues carried into the new system.
Product data quality affects every team in the retail supply chain. Whether you're a brand, distributor, retailer, or platform — Mirchi builds and maintains the data foundation your business depends on.
Let's talk about how Mirchi can build a product data foundation your entire retail operation can rely on.