Your expertise is relationships. Your value is opening doors.
But after a buyer says yes, the operational complexity begins. Mirchi ensures your brands move from approval to shelf — faster, cleaner, without your team getting buried in portals.
Every hour your team spends chasing product data, managing retailer portals, and correcting submission errors is an hour away from the relationships that drive your business.
Chasing product spreadsheets, retailer templates, and missing attributes consumes time your team should be spending on relationships and new business.
Item setup, validation errors, compliance requirements, and portal corrections require specialized knowledge most brokerage teams don't have — and shouldn't need.
Every new brand you win adds catalog complexity. Without an execution partner, growth creates bottlenecks instead of momentum.
When products take months to go live after buyer approval, brands blame the broker. Fast, clean launches keep clients and win referrals.
Mirchi prepares every brand for retailer requirements — collecting product data, mapping attributes, filling gaps, and formatting content to each retailer's exact specifications.
Item setup, uploads, validation, error correction, and resubmission — Mirchi manages the entire portal workflow until every SKU is live. Your team never has to touch a retailer portal.
Mirchi operates as an invisible extension of your brokerage — delivering expert catalog execution under your name, with your clients never knowing we're involved. Your capability, our execution.
From the moment a buyer approves a brand, Mirchi takes over the operational execution — so your team moves on to the next opportunity.
Brand wins retailer approval. Mirchi collects all product data and requirements from the brand and retailer.
Catalog mapped, attributes filled, content formatted. Every product ready for submission.
Portal submissions managed, errors resolved, resubmissions handled. Products go live.
Ongoing catalog updates, new SKU additions, compliance monitoring. Brands stay live.
A regional food broker was winning placement for 8-10 brands per quarter but losing weeks per brand on Walmart and Kroger item setup.
Mirchi took over all portal work — launch time dropped from 8 weeks to 3 weeks per brand, and the broker added 4 new brand relationships.
A natural products broker needed to support clients launching into Whole Foods, Sprouts, and HEB simultaneously without adding internal headcount.
Mirchi ran parallel onboarding across all three retailers — all brands live within the retailer's new item window.
A multi-line rep managing 30+ brands had inconsistent catalog quality across clients, causing repeated retailer rejections and damaged buyer relationships.
Mirchi implemented a standardized catalog ops process across the entire portfolio — rejection rate dropped by 75%.
Introduce clients who need execution support. Mirchi handles the relationship, you earn a referral fee.
Brokers who want to add value for clients without operational involvement.
Deliver Mirchi capabilities under your brand. Your clients get expert catalog ops, your brand gets the credit.
Brokers who want to offer catalog operations as a premium service.
Create a complete retail growth solution — brokerage relationships plus Mirchi's execution engine in one offering.
Brokers building a full-service retail growth practice.
Mirchi becomes the execution engine behind your brokerage — letting you take on more brands, launch faster, and deliver more value without growing your internal team.
Let's explore how Mirchi can extend your brokerage capabilities — from a referral arrangement to full white-label execution.