From category review planning and submission preparation to retailer onboarding, product data management, and ongoing catalog operations — Mirchi Labs helps brokers support more brands without building a larger back-office team.
Managing retail opportunities across multiple brands and retailers creates an enormous amount of behind-the-scenes work. Every retailer has different category review schedules, submission requirements, deadlines, product data standards, and onboarding processes.
Review calendars arrive through retailer websites, portals, spreadsheets, emails, and buyer communications. Keeping everything current across multiple retailers is time-consuming.
Every brand has different category opportunities. Matching retailer review windows to the right brands — and tracking the corresponding deadlines — requires constant attention.
Retailer forms, product information, pricing inputs, samples, and documentation must be coordinated before submission deadlines.
Item setup, product attributes, images, packaging information, compliance requirements, and retailer portals vary from one destination to another.
As the brokerage grows, administrative and operational responsibilities grow with it — taking time away from buyer relationships and business development.
From identifying the next opportunity to keeping approved products live, Mirchi provides the operational support behind your brokerage.
Mirchi Labs is a retail data operations company. We run the product data, submission, and onboarding workflows that sit behind retail placement — delivered as a managed service, and under your brand when you want it that way.
Bring retailer category review schedules into one organized, actionable view so your team can plan ahead and stay on top of important deadlines.
Coverage depends on the schedule information each retailer makes available.
Connect upcoming category reviews with the brands and product categories in your portfolio, so the opportunities worth pursuing surface early enough to act on.
Delivered as an intelligence-assisted service workflow with broker review, not an autonomous system.
Coordinate the operational work needed to prepare complete, timely retailer submissions — forms, data, documents, and the tracking that keeps all of it on schedule.
Final commercial decisions, buyer communications, and authorized submissions remain under broker and client control.
Once an opportunity is approved, Mirchi moves products through retailer and distributor item setup — with operational experience across 80+ retailer, distributor, and marketplace destinations.
Keep product information accurate, current, and retailer-ready as brands add SKUs, change packaging, and run into shifting retailer requirements.
Extend your brokerage with experienced retail operations capacity — without building a full internal catalog operations team.
Six stages, one operating partner. Mirchi can pick up the whole lifecycle or step in wherever your team needs the capacity.
Consolidate retailer category review schedules and identify upcoming opportunities.
Connect retailer opportunities to relevant brands and product categories.
Collect product data, prepare forms, and coordinate submission requirements.
Track deadlines, approvals, submissions, and follow-ups.
Support retailer onboarding, item setup, and go-live execution.
Manage ongoing catalog updates, retailer changes, and operational issues.
The workflows below are illustrative examples of how brokers use Mirchi. They are not descriptions of specific client engagements.
A broker represents 20 brands across multiple grocery retailers, each with different category review calendars.
Consolidate available schedules, organize brand-category opportunities, track submission deadlines, and coordinate preparation activities.
Several brands are preparing submissions to multiple retailers, with different forms, product information requirements, and internal deadlines.
Coordinate retailer-specific product data, submission checklists, form preparation, and readiness tracking.
A brokerage is expanding its client portfolio but does not want to hire additional full-time catalog operations staff.
Provide white-label operational support for retailer onboarding, catalog maintenance, and recurring administrative workflows.
Brokers introduce clients needing product data, retailer onboarding, or catalog operations support. Mirchi delivers services directly under an agreed commercial arrangement.
Brokers who want to solve a client problem without taking on operational involvement.
Mirchi works behind the scenes as an extension of the brokerage, supporting its brand clients under agreed confidentiality and operating procedures.
Brokers who want to offer retail operations as part of their own service line.
Mirchi provides ongoing operational capacity for a brokerage's portfolio, with defined responsibilities, reporting, and service scope.
Particularly relevant to brokers managing multiple brands across multiple retailers.
Mirchi becomes the operations layer behind your brokerage — so you can take on more brands, stay ahead of more review windows, and deliver more for your clients without growing your internal team.
Whether you're managing category reviews for 20 brands or preparing your next retailer launch, Mirchi can help organize and execute the operational work behind your brokerage.